Fair consolidates its position in the spanish market and foreign visitor number are 60% up

Fair consolidates its position in the spanish market and foreign visitor number are 60% up

Valencia, 10th October 2017.- The results for Home Textiles Premium by Textilhogar 2017 are in. The third trade fair for the home textiles, décor and upholstery industry took place on 7th, 8th and 9th September at La Caja Mágica in Madrid, yielding satisfactory results that demonstrate its positioning as the only 100% trade-only fair for the industry in Spain and one of the top events to be held in Europe in September.

The official figures back up these claims, with Home Textiles Premium by Textilhogar registering 2,370 visitors, all of whom were professionals. This number is 20.4% up on the figure for last year’s event and an increase of 30.01% since the first edition was held at the Real Fábrica de Tapices de Madrid. The most significant number out of this entire variable is that of the foreign buyers who visited the fair, with 150 coming from 50 countries – 60.25 more than last year and 188% more than the first year.

In fact, 70 of the 150 high-level foreign buyers who came to Madrid did so at their own initiative and were in addition to those who joined the trade mission organised by ATEVAL – Home Textiles from Spain and that was supported by IVACE and ICEX. That so many came from abroad is proof of the interest that Home Textiles Premium by Textilhogar is generating in the international marketplace, where the event is seen as the ideal showcase for the finest Spanish and Portuguese firms’ new collections.

The countries the foreign buyers came from are: Algeria, Armenia, Austria, Azerbaijan, Belgium, Bolivia, Canada, Chile, Colombia, Croatia, the Czech Republic, Ecuador, Egypt, Finland, France, Georgia, Germany, Holland, Hungary, Iraq, Ireland, Italy, Japan, Kazakhstan, Latvia, Lebanon, Malta, Mauritius, Mexico, Morocco, Panama, Peru, Poland, Portugal, Russia, Saudi Arabia, Slovenia, South Africa, South Korea, Sweden, Switzerland, Tunisia, Ukraine, the United Arab Emirates, the United Kingdom, the United States of America and Uruguay.

There was also a marked increase in the number of B2B meetings arranged by ATEVAL between international buyers and the exhibitors at the fair. In fact, a total of 1,020 meetings took place over the three-day event, a 26.39% increase on the number at the first edition of the fair.

More quality visitors from Spain

Progress was also very positive in terms of buyers from Spain, with 2,220 domestic visitors registering this year, representing a 20.4% increase altogether over the three years the fair has taken place.

It is also worth noting where these visitors came from: from almost all the State’s autonomous regions, led by buyers from the Comunitat Valenciana (29.29% of the total number) and followed by Madrid (20.8%), Andalusia (8.41%) and Catalonia (8.32%). There were also significant contingents of visitors from Castilla y León, Castilla La Mancha, Galicia, Murcia, Extremadura, Aragón and Asturias.

The profile of these visitors has remained stable, with 100% being members of the trade, including distributors and specialist retailers of home textiles, décor and bed linen, manufacturers of upholstered furniture, interior designers, decorators, designers, students and opinion leaders (trade journalists).

It was also notable that representatives of the major textile and homewares multiples, groups and department stores also attended.